Study ties Facebook engagement to attacks on refugees

Study ties Facebook engagement to attacks on refugees

A study of circumstances and demographics attendant on attacks against refugees and immigrants in Germany has shown that Facebook use appears to be deeply linked with the frequency of violent acts. Far from being mere trolling or isolated expressions of controversial political opinions, spikes in anti-refugee posts were predictive of violent crimes against those groups. […]

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Emotional tactics tested: Two e-commerce experiments that show the power of emotional marketing

Emotional tactics tested: Two e-commerce experiments that show the power of emotional marketing

Both variations increased conversions, demonstrating that highlighting the value proposition helped to reduce anxiety over signing up. More people now…Read blog postabout:Emotional tactics tested: Two e-commerce experiments that show the power of emotional marketing The post Emotional tactics tested: Two e-commerce experiments that show the power of emotional marketing appeared first on WiderFunnel Conversion Optimization. […]

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