Contributor Brian Smith offers insights on how service area businesses can use GMB’s bulk syndication service to increase their visibility and decrease their CPA. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

The Psychology of Advertising: Thinking vs. Feeling [Infographic] Each person is exposed to an average of nearly two million television advertisements and commercials each year. To help your ads be seen and recalled, using emotional content often outperforms rational content, according to new infographic data by USC Dornsife College. MarketingProfs LinkedIn to Integrate Groups into […]

Amidst Facebook’s biggest branding crisis, it’s just hired a veteran CMO formerly of Pepsi and Visa to boost the social network’s external image and cross-promote features inside its apps. Antonio Lucio today announced he’ll be leaving his role as HP’s CMO after three years to take that post at Facebook starting September 4th. He’s replacing […]

Collaboration between brand and trade marketing teams is critical for long-term success, says contributor Andrew Waber. Here’s how to make this tactical and strategic alignment a reality. The post Why the worlds of brand and trade marketing must unite appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

The following research was first published in the MECLABS Quarterly Research Digest, July 2014. It has long been an axiom of mine that the little things are infinitely the most important. — Sir Arthur Conan Doyle, A Case of Identity It is highly unlikely that Sir Arthur was contemplating website forms when making the above […]

Facebook’s vice president of partnerships Dan Rose will leave the company early next year. Rose announced the move on his public Facebook page, indicating that he would stay on through Mobile World Congress in February. During his long tenure at the company, Rose oversaw Facebook’s transformation into a media giant, steering it toward partnerships with […]

After receiving questions from advertisers about recent updates to Custom Audience terms, Facebook has updated its policies to be more clear. The post Facebook clarifies Custom Audience list management terms for agency-advertiser relationships appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

How fast does it take for your website to load? You may not think about this question very often, but it’s arguably the most important aspect of your site. That’s because 47% of people expect pages to load in just two seconds or less. Failure to meet this benchmark will crush your conversions. In fact, 40% […]