Author Archives: host2admin

Hate speech, collusion, and the constitution

Hate speech, collusion, and the constitution

Half an hour into their two-hour testimony on Wednesday before the Senate Intelligence Committee, Facebook COO Sheryl Sandberg and Twitter CEO Jack Dorsey were asked about collaboration between social media companies. “Our collaboration has greatly increased,” Sandberg stated before turning to Dorsey and adding that Facebook has “always shared information with other companies.” Dorsey nodded […]

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Twitter launches audio-only broadcasting feature on its iOS app and Periscope

Twitter launches audio-only broadcasting feature on its iOS app and Periscope

Twitter is launching a new feature that allows users to create audio-only broadcasts directly from Twitter itself, as well as Twitter’s Periscope. The feature, which Twitter CEO Jack Dorsey confirmed in a tweet this morning, is available from the same interface where you would normally launch live video. It’s currently accessible on the Twitter for […]

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How Twitch is Breaking New Ground In Audience Engagement #CMWorld

How Twitch is Breaking New Ground In Audience Engagement #CMWorld

Last month, rapper Danny Brown made waves by unveiling his latest project on the live-streaming platform Twitch, dubbing it “the first-ever Twitch album.” It was yet another step toward widespread cultural takeover for this burgeoning content hub, which is rapidly expanding beyond its distinction as strictly a host for video game communities. Twitch’s usage numbers, […]

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Marketing Multiple Products: How radical thinking about a multi-product offer led to a 70% increase in conversion

Marketing Multiple Products: How radical thinking about a multi-product offer led to a 70% increase in conversion

The following research was first published in the MECLABS Quarterly Research Digest, July 2014. Many companies — large or small, B2C or B2B, ecommerce or subscription — have more than one product. If you fall into this category, you face a common challenge: finding the best way to market multiple products. You could take a […]

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Digital Marketing News: Twitter’s Unfollow Suggestions & Threading Test, Instagram Showing Join Dates, & Google’s Algorithm Update

Digital Marketing News: Twitter’s Unfollow Suggestions & Threading Test, Instagram Showing Join Dates, & Google’s Algorithm Update

Many Facebook users don’t understand how the site’s news feed works Results from a new Pew Research Center survey examine how well people know Facebook’s news feed, with U.S. users under 18 having a better grasp than all older demographic groups. Pew Research Center   Twitter’s Testing a New Layout for Replies, Focused on Improving […]

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