When I started working in digital marketing in 1984, the first online ad I created was in 40-column ASCII text format on my Commodore 64 computer. It was a simple promotion for the 300-baud bulletin board system (BBS) I owned and operated. I created the text-only ad to post on other BBS systems, meant to […]
Read More »Facebook’s chief operating officer Sheryl Sandberg has admitted that the social networking giant could have done more to prevent foreign interference on its platforms, but said that the government also needs to step up its intelligence sharing efforts. The remarks are ahead of an open hearing at the Senate Intelligence Committee on Wednesday, where Sandberg […]
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!
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Facebook reach has continually declined over time. Nowadays everyone tells me there is no point in even sharing content on Facebook. But you know what? You can still generate traffic from Facebook. Yes, traffic has declined. Even so, in the last 31 days, I’ve generated 20,420 visits from Facebook. That’s not too shabby considering I’m […]
Read More »But transformative change really happens in sprints. That’s because experimentation is the agile approach to business evolution. When it comes…Read blog postabout:Business evolution happens in experimentation sprints: Insights from André Morys, GO Group Digital The post Business evolution happens in experimentation sprints: Insights from André Morys, GO Group Digital appeared first on WiderFunnel Conversion Optimization. […]
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While digital advertising has been a valuable and important content marketing tactic for some time, in the age of “content shock,” near-constant algorithm tweaks, and voice search—it’s taking on a more pivotal role in many content marketing strategies. In fact, Nielsen’s inaugural CMO Report 2018 found that 82% of marketers expect to increase their digital […]
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Some topics are so politically charged that even to attempt a discussion online is to invite toxicity and rigid disagreement among participants. But a new study finds that exposure to the views of others, minus their political affiliation, could help us overcome our own biases. Researchers from the University of Pennsylvania, led by sociologist Damon […]
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Every business needs to come up with creative ways to drive sales. Sure, you may be doing well today, but how are you planning on making money tomorrow? What about next month or next year? Whether your company sells a product or offers a service, you should consider using the subscription business model to generate recurring […]
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Ever since Instagram Stories debuted, this feature has been a big hit with Instagram users, enabling them to combine photos and video clips into one coherent narrative in order to share important (and sometimes, not so important) moments from their lives. And now businesses are exploring new uses for Instagram Stories to engage with customers and fans. […]
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Authenticity: it’s treasured, but in short supply. TopRank Marketing CEO Lee Odden had it right when he wrote recently that trust in marketing is at risk. The statistics speak for themselves: Edelman’s 2018 Trust Barometer reflects a general lack of credibility for businesses, and one poll from HubSpot found “marketer” to be among the least […]
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