It’s that time of year, B2B marketers. As the holiday seasons kicks into high gear and the countdown to a new year accelerates, we all find ourselves looking into our figurative crystal balls to gauge what the new year will bring, and how we’ll improve ourselves and our content marketing strategies, capitalize on opportunities, and […]

The Markie Awards have celebrated achievements in digital marketing since 2007, and over the years, we’ve been surprised, intrigued, and inspired by the successes we’ve witnessed from marketing leaders in every industry. And as innovation so often does, this has broadened our perspective about the possibilities ahead.  The customer experience looks much different than it […]

Facebook will now freely allow developers to build competitors to its features upon its own platform. Today Facebook announced it will drop Platform Policy section 4.1, which stipulates “Add something unique to the community. Don’t replicate core functionality that Facebook already provides.” That policy felt pretty disingenuous given how aggressively Facebook has replicated everyone else’s […]

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Brand politics, a poll on the Time Well Spent movement, WordPress 5.0 appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website […]

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Google’s response is that significant SERP personalization is ‘a myth.’ Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

What’s one thing that you are constantly seeing on the web? Especially if you are on Instagram, Facebook, and YouTube? Come on, take a guess… No, I am not talking about people taking half-naked selfies of themselves or posting their lunches. I’m talking about people showing off. From taking pictures of their cars or money […]

This holiday season, Facebook is hoping you’ll use a relatively little-known feature to share your gift ideas. With collections, users can already save Facebook content — whether it’s a post, an ad, a video in Facebook Watch or a listing on the Marketplace. Now the company says that you’ll be able to share these collections […]

“It feels like I’m talking to a wall.” This is the utterance you might hear from a person whose counterpart in a conversation is not particularly engaged. If you’ve been there, then you know it’s not a great feeling. But one of the biggest issues in B2B content marketing is actually the reverse: people tend […]

Audience Manager can now subtract traits in a lookalike model and report impressions by user segment. The post Adobe adds new features to its data management platform appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!