Business and customer insights are the foundation of an effective marketing strategy. That's why the Oracle Social Cloud Product team is excited to announce the launch of Insights. Insights is a new social analytics feature that gives marketers the flexibility to build custom dashboards that incorporate both owned and earned data channels without having […]

In a new blog post, Facebook VP of Product Partnerships Ime Archibong addressed the company’s latest user privacy controversy. The rebuttal is the second round of Facebook’s push back against Tuesday’s report by the New York Times detailing some of Facebook’s special partnerships and extensive data sharing with major tech players. In the new post, […]

After today’s publication of an article in the New York Times detailing an investigation that uncovered more than 270 pages of Facebook’s internal documents and involved interviews with more than 60 people, Facebook and Microsoft are sharing their points-of-view about how they were… Please visit Marketing Land for the full article. Build your free WordPress website […]

Let’s get right into it. Here are your marketing peers’ favorite articles from 2018 … Heuristic Cheat Sheet: 10 methods for improving your marketing Marketing — far more so than other business disciplines — seems to be driven by gut. Or the individual star performer. Marketing embraces a far less methodological approach than say accounting […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Videos are a crucial component of your content marketing strategy. Once your videos are created, you need to distribute them on as many channels as possible. With more than 2.2 billion monthly active users, it’s only logical for Facebook to be one of those distribution platforms. Overall, this should be a winning strategy for your […]

As Cyber Monday sales top $7.869 billion for 2018, a 19.3% year-over-year increase from 2017, many marketers are eager to “reward” their customers for their loyalty with ongoing promotions and offers to the inbox. It’s a great strategy when executed correctly. Brands are able to create special, individualized offers for existing customers and continue to drive sales […]

As Facebook colonized the rest of the web with its functionality in hopes of fueling user growth, it built aggressive integrations with partners that are coming under newfound scrutiny through a deeply reported New York Times investigation. Some of what Facebook did was sloppy or unsettling, including forgetting to shut down APIs when it cancelled its […]

These relatively new features are aimed at reaching new customers with Display campaigns. The post 3 prospecting features for Google Display campaigns appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!