B2B brands don’t have it easy when trying to attract, engage and persuade today’s increasingly distracted and distrustful buyers. Many are experimenting with influencer marketing but results without an informed plan can be a mixed bag. Trust me, I know. We’ve been experimenting heavily with B2B influencer marketing for over 6 years, partnering with hundreds […]

In 2018, I promised you I would release a better version of Ubersuggest for free, and I did that. But there was one big issue: Ubersuggest only worked on a keyword level. When you put in a keyword, you get a list of more keyword ideas and content ideas. And then when you put in […]

A good brand safety initiative should not be limited to the basic standards set by technology partners but a more comprehensive discussion of the brand’s needs. The post Best practices for a new era of brand safety appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website […]

Columnist Daniel Gilbert shares a script to help you identify negative phrases to improve CTR and QS for grant accounts at risk of suspension. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

As marketers, we all know how powerful word of mouth is. Clever copy, segmented targeting, and cute promotional videos with disarming ukulele soundtracks are no match for a trusted source saying, “Hey, I think you’ll like this.” Whether you’re building a personal brand—or just know a bunch of other marketers—you’re somebody’s trusted source. And since […]

Photo-sharing app and social network Instagram was briefly taken offline on Monday afternoon, causing nothing of consequence to occur other than a brief respite from one source of the constant deluge of inconsequential information to which we all voluntarily submit ourselves. The service died at about 4:20, tragically the very moment when millions of people […]

In 2019, websites can no longer afford to ignore search engine optimization. Nearly all internet activity starts with search: 93% of all Internet experiences start with a search engine and 39% of ecommerce traffic across the world comes from search. Most businesses have recognized this and adapted accordingly — 61% of companies named SEO as […]

This picture is my 13 year old son’s recent project. He printed out the Sunday funnies (we don’t get a newspaper so he went online and found some to print). Then, he chopped up each panel and sliced out each bit of dialog. Finally, he mixed them all up at random to make his own […]

Facebook continues to feel the heat over its role in how people communicate — and more importantly, miscommunicate — globally, so today in Europe it redoubled its efforts to counter critics by rolling out new controls specifically around election misinformation ahead of European Parliament elections this spring. It unveiled its latest efforts to fight “fake […]

Some content marketers think about using templates like the herb cilantro. They either love it or hate it. But the… Continue Reading The post The Sophisticated Content Marketer’s 3-Part Plan for Using Templates appeared first on Copyblogger. Build your free WordPress website with Host2.us free hosting today!