On the first day of 2019, I laid out a series of New Year’s resolutions for content marketers. At the top of the list was creating a documented content strategy. Maybe you came across the post. Maybe you nodded your head while reading that particular item and said, “Yup, I’m gonna do that.” But most […]

The end of SMS messaging on the GMB dashboard will have a sizable – and negative – impact on marketing agencies and large enterprises. Here’s why. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

The post 273: How One Blogger Turned a Painful Situation into a Life-Changing Blog appeared first on ProBlogger. How One Blogger Found Encouragement in Difficult Times Our new bloggers series continues with Melissa, who started Living in the Wait. Her blog serves as a resource for those waiting for something in their lives, whether it’s […]

Just a few years ago, a top brand or company might have talked about “sponsoring” a top social media influencer or thought leader. Now, however, the discussion has shifted away from “sponsorship” towards much more of a collaborative “partnership,” in which there is expected to be much greater alignment and collaboration between the two parties. That might […]

Weekend Favs January 26 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The […]

The report offers an in-depth review of the market, tips on the buying process and 18 vendor profiles. The post MarTech Today Research: A marketer’s guide to enterprise SEO platforms appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

While MTA helps marketers assess the impact of individual steps in increasingly complicated customer journeys, some marketers are brewing their own solutions to avoid MTA’s complexity. The post Assessing Multi-Touch Attribution’s value: Is it worth the effort? appeared first on Marketing… Please visit Marketing Land for the full article. Build your free WordPress website with […]

Its new Streams feature lets marketers test the incremental effect of one series of multi-channel campaigns — an entire strategy — against another, with automated optimization. The post CDP Optimove adds ability to test campaign strategies appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with […]

Tinder recently agreed to settle a $23 million class-action age discrimination lawsuit. The lawsuit, filed last April in California, alleged Tinder charged people over 30 years old twice the amount for its subscription services. The class consists of every person 29 years of age or older at the time who subscribed to Tinder Plus or […]