It’s an absolute phenomenon. According to the sacred laws of modern television, digital, and on-demand viewing, consumers spend a whopping 364 days a year actively avoiding advertising and marketing messages. From strategic bathroom breaks and the embracing of alternative, bingeable entertainment channels to the installation of ad-blockers, consumers want to avoid unsanctioned commercial interruptions—whenever and […]

When it comes to creating your own blog, you have two options. There are pre-built platforms like Medium, LinkedIn, Facebook, Instagram, etc. These can be considered blogging platforms, and with them you can get started right away. There are obviously cons to these, but one pro is that these platforms come with built-in audiences. I’ll […]

Why reports alone don’t cut it anymore in the fast-paced world of automated PPC Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

If you search for “gallery” on the WordPress plugins page, you’ll see nearly 3,000 results to choose from. To say that number is overwhelming is an understatement. Who has time to go through all of those plugins to determine which one is the best? Fortunately, you don’t have to. I’ve narrowed down the list to […]

Modern B2B content marketing evolved out of the opportunity to provide buyers with the information they seek at every stage of their customer journey. But in an increasingly crowded content landscape and as consumer preferences and technology evolve, it’s no longer enough to just inform buyers. Today and beyond, to connect on an intellectual and […]

If you’re a digital marketer in 2019, people are expecting a lot from you. Your laundry list of goals for the year ahead probably includes a bit of everything: boosting organic traffic, refining paid ads, generating more leads, optimizing content for conversions, and maybe sacrificing a goat or two to the SEO gods. (#HailGoogle) It’s […]

They call it the “Attention Economy,” because attention has become a scarce commodity. All day, every day, people are besieged with a multitude of marketing messages. Their email inboxes fill up. They get text after text. Ads show up in any Google search they do and on their social media. You can’t watch TV or […]

Snopes, which recently rebuffed reports that its relationship with Facebook was strained, has stopped working for the program and the Associated Press is in negotiations over its role. Snopes joined Facebook’s group of third-party fact checkers in 2016, at first volunteering its services and the next year accepting a lump $100,000 payment for their work. […]