Author Archives: host2admin

How Envoy, a Silicon-Valley start-up, is testing its way to continuous growth

How Envoy, a Silicon-Valley start-up, is testing its way to continuous growth

Company: Envoy Industry: Software; Technology Business Model: Lead generation Experimentation Champion: Michele Pendergast, Head of Demand Generation Business Need: Short-term:…Read blog postabout:How Envoy, a Silicon-Valley start-up, is testing its way to continuous growth The post How Envoy, a Silicon-Valley start-up, is testing its way to continuous growth appeared first on WiderFunnel Conversion Optimization. Build your […]

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ABM Undivided: How to Build Mind-blowing Campaigns

ABM Undivided: How to Build Mind-blowing Campaigns

A tenured copywriter, Marlana Beste specializes in verbal strategy and brand voice development at 90octane in Denver, Colorado. Out of the office, she regularly pens vignettes inspired by magical realism. An Oracle preferred marketing partner, 90octane is a creative agency-consultancy who specializes in untangling the complex sale with a uniquely undivided approach. Reveal the "hidden" […]

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B2B Marketers, Are Your Content Marketing Efforts Sparking Joy for Your Audience?

B2B Marketers, Are Your Content Marketing Efforts Sparking Joy for Your Audience?

Best-selling author, tidying expert, and star of a massively successful Netflix show, Marie Kondo, is really on to something. Her simple yet effective tidying method is brilliant, but what it stands for is what’s truly inspiring. All over the world, people are asking themselves a simple yet powerful question: Does it spark joy? ? via […]

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Modern Marketing Influencer Series: Key Ingredients of a Great Content Marketing Strategy for 2019

Modern Marketing Influencer Series: Key Ingredients of a Great Content Marketing Strategy for 2019

“The Modern Marketing Influencer Blog Series asked top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields they feel are begging for more insight. Here they share their thoughts on creating a content strategy, the ever-changing field of marketing, and how it all comes together.” If […]

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