The update rolled out on Dec 3, but the impact was mostly felt on Dec. 4. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

I have always believed that everyone is influential about something and that sentiment is certainly true within B2B companies. In the B2B marketing world, we’ve all come to understand that buyers trust individual voices more than formal marketing and advertising messages, so finding ways to optimize influence internally is becoming a key area of focus. […]

For the last few years, digital marketing world focused on personalization. With the advent of big data, more advanced marketing tools, and a focus on marketing automation, there has never been a better time to invest in sending more relevant, personalized emails, especially considering that personalization can lead to an increase in email open rates […]

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What if I told you there was a single marketing channel through which companies are finding a 3,800% ROI?  That’s earning $38 for every dollar spent. This magic marketing channel is called email. Yes, […]

Weekend Favs December 5 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The […]

Even if you have a smaller real estate business, you don’t have to rely on third-party databases to get traffic to your listings through real estate marketing. With pay per click (PPC) advertising, you can bring people directly to your real estate website, where you own the medium and are in control of how you […]

It always comes down to skills. When marketers talk about what’s holding them back—it’s always skills. When the demand generation engine is stuck in neutral—again it’s because of skills. When the CMO is unimpressed—it’s because your team requires more skills. B2B marketing is changing. And many modern marketing departments lack the fundamental skills required to keep […]

Ever have a really great idea for a product? You know, the kind of idea that makes you want to grab strangers by the shoulders and explain the whole thing in a rush. For the next few hours or even days, you find yourself revved up in high gear, eager to turn your big idea […]

Developers are now required to self-report to Apple on the data they collect from users. Very few will escape the new rules. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Salesforce strikes deal to acquire Slack for $27.7 billion Cloud services firm Salesforce will pay $27.7 billion to acquire online workplace communication service company Slack, a move seen as likely aiming to bring tighter integration between the two platforms, Salesforce recently announced. Ars Technica Google Search Podcast Carousel Updated With Larger Graphics Google has tested […]