When we published our BIGLIST of 50 top B2B marketing events a year ago, we had no way of knowing the disruption the pandemic would soon bring to in-person conferences. A year later virtual events are still the norm, with the promise of physical meetings a wee glimmer of hope on the horizon. For 2021 […]

Small business often means small data, but there are ways to drive value from it. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Switchboard is not a new ID solution. It’s an attempt to make different ID solutions play nice together. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Plus, Microsoft is replacing CPC with eCPC by the end of April. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Account-based marketing (ABM) has become an increasingly critical tactic to employ in the age of personalized marketing. Your recipient is not going to respond to an email that is clearly generic and could apply to anyone. They want to hear how you are going to help their specific need or address their desires.  Knowing you […]

“Hello? Is my voice still echoing? Please hold on a minute. Still not better? Let me try again…” What wouldn’t we do to avoid this during a client call? Tech glitches like audio echoing always arrive unannounced. Unfortunately, sometimes there’s little you can do. But if the problem is within your control, there is a […]

What’s Happening With AI Right Now written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jeff Coyle In this episode of the Duct Tape Marketing Podcast, I interview Jeff Coyle. He’s a co-founder and chief product officer at MarketMuse, which is tool that uses AI to accelerate content planning and creation […]

For many years, traditional marketing offered brands the choice of print, TV, or radio advertising if they wanted to get the word out about a new product or initiative. By the 1980s and 1990s, as advertisements flooded all media channels, companies began to realize standing out would require offering something different. Consumers started seeing brand interactions […]

Why write jokes about marketing?  Why write, to be specific, 101 jokes about marketing over the last five years? I came to marketing from the comedy world, and was genuinely surprised back then at how little personality there was in B2B content. Back in 2015, people were still asking whether B2B marketing could be funny […]

Does Google’s alternative to third-party cookies make sense? Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!