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To sketch an accurate depiction of a person takes a good understanding of human anatomy. Similarly, the art of email marketing requires understanding the anatomy of an email. This anatomy is broken up into two major content groups:  1. The envelope content, the part of an email that’s visible in the inbox before it’s opened […]

Reddit has raised a new funding round, totalling $250 million. This is the company’s Series E round of financing, and it comes hot on the heels of renewed public attention on the site that has dubbed itself ‘the front page of the Internet,’ owing to the role the subreddit r/WallStreetBets played in the recent meteoric […]

With workforces going remote, business owners are facing unique challenges concerning team and client communication. This distributed model needs a more careful reorganization of your phone system construction, along with an additional security layer since most of your business communication will happen over unmanaged home networks. Situations like this are precisely where Voice over Internet […]

The IPO frenzy is not letting up, Bumble informed the world this morning. Per a new SEC filing, the dating company raised its target IPO price range, indicating that its previous attempt to quantify its per-share value was an undershoot. This means we’ll need to calculate a host of new valuations and revenue multiples for the […]

We live in a world inundated with advanced data. We’re tracking clicks, views, impressions, form completions, chatbot responses…the list goes on. One unique and often neglected area is call tracking metrics. By implementing a standard call tracking protocol, you’ll be able to learn more about your audience and maximize the profitability of every call. Call […]

Influencer Marketing is a fast growing discipline for B2B marketers and while many brands view it as a stand alone tactic, mature marketers realize that influence can play a role across the customer lifecycle in virtually any business communication, content type or publishing channel. There’s plenty of evidence to show that business customers do not […]

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Many digital marketers spend years learning how to implement a big data system without thinking about the real value it can offer them in their day-to-day business. However, while there’s a good argument to make that big data will transform advertising, plenty of marketers are still unable to articulate what they aim to do with […]