Author Archives: host2admin

CDPs prevent your data from going down the drain by Cynthia Ramsaran

CDPs prevent your data from going down the drain by Cynthia Ramsaran

Customer Data Platforms (CDPs) are here to stay and have become a must-have element of the martech stack. The latest MarTech Intelligence Report, Customer Data Platforms: A Marketer’s Guide, found that interest in CDPs increased 32% last year. Many respondents listed CDPs as a high-priority technology investment. However, according to Forrester, nearly 90% of marketers […]

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An SEO’s guide to understanding large language models (LLMs)

An SEO’s guide to understanding large language models (LLMs)

Should I use large language models for keyword research? Can these models think? Is ChatGPT my friend? If you’ve been asking yourself these questions, this guide is for you. This guide covers what SEOs need to know about large language models, natural language processing and everything in between. Large language models, natural language processing and […]

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3 Ways B2B Content Marketing Elevates Lasting Customer Loyalty

3 Ways B2B Content Marketing Elevates Lasting Customer Loyalty

If you’re reading this blog I’m probably telling you something you already know, but: everyone in B2B marketing is using content marketing. Well, specifically, 91% of all B2B marketers are. Then there are the other staggering statistics: Marketers spend over 25% of their budgets on content marketing 80% of marketers believe custom content should be […]

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Google Search to become more “visual, snackable, personal, and human”

Google I/O is this Wednesday, and while I/O often does not have much core search news, this year, we expect that to change with Google demonstrating and hopefully launching new AI-powered features within Google Search. “Google plans to make its search engine more “visual, snackable, personal, and human,” with a focus on serving young people […]

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