CDPs prevent your data from going down the drain by Cynthia Ramsaran

CDPs prevent your data from going down the drain by Cynthia Ramsaran

Customer Data Platforms (CDPs) are here to stay and have become a must-have element of the martech stack. The latest MarTech Intelligence Report, Customer Data Platforms: A Marketer’s Guide, found that interest in CDPs increased 32% last year. Many respondents listed CDPs as a high-priority technology investment. However, according to Forrester, nearly 90% of marketers […]

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