Instagram just revealed that it would rebrand branded content ads as partnership ads, offering new methods for brands and creators to collaborate on advertising efforts. How partnership ads work. Partnership ads enable advertisers to expand content originating from a creator or other partner’s account, facilitating broader collaboration. The updated advertising format allows advertisers to promote […]

A strong brand bolsters marketing efforts. From being just another provider, it transforms you into a business your audience wants to buy from. You might not think about brand building’s relationship with organic search. After all, SEO‘s primary goal is getting brands into the top spots in Google for non-branded search terms. Let’s dig into […]

More pressure on B2B marketers to prove ROI 41 percent of U.S. and U.K. B2B marketers have said that they have faced increased pressure to prove return on investment (ROI), with some 86 percent also having said that intent data turns marketing qualified leads (MQL) into sales accepted leads (SAL) — two of several findings […]

More pressure on B2B marketers to prove ROI 41 percent of U.S. and U.K. B2B marketers have said that they have faced increased pressure to prove return on investment (ROI), with some 86 percent also having said that intent data turns marketing qualified leads (MQL) into sales accepted leads (SAL) — two of several findings […]

Purposeful Growth: The New Revolution For Business Success written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mark Mears Duct Tape Marketing Podcast, I interview Mark Mears. He’s a Best Selling author, keynote speaker, and consultant. Serves as Chief Growth Officer for LEAF Growth Ventures, LLC; a consulting firm inspiring individuals, teams, and […]

Google has removed the requirement to have the description property as part of your video structured data. Google says it is still recommended to provide a description to your videos in the structured data but it is not a requirement. With that, Google Search Console will not report errors for missing description property items. Structured […]

Artificial intelligence has come a long way in a (very) short space of time. Just a few months ago, many of us were scoffing—and some, admittedly, were guffawing—at the idea that AI could perform tasks at the quality of (and sometimes better than) a squishy human brain. Oh, how naive we were. AI has arrived, […]

The post Harnessing the Force: How Lessons From Star Wars Can Elevate Your Blogging appeared first on ProBlogger. Image created in Canva In a galaxy not so far away, the Star Wars franchise has captivated millions with its epic storytelling and enduring characters. Beyond the realm of lightsabers and space battles, there are valuable lessons […]

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. To stay relevant and competitive, brands must keep up with technological advances and ever-evolving consumer behavior. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing […]

Want to sell your landscaping business? Use the services of the best business broker, Business Exits, to sell it without a hassle. Sell your business in only 180 days and get the best deal. Selling a landscaping business is no easy feat. If you are an existing business owner and want to sell your company, […]