What are some of this year’s key events, conferences and trade shows — whether in-person, virtual, or hybrid — where B2B marketers can learn the latest from leading marketing industry speakers? There are plenty to choose from, and to help you sort out the many B2B marketing conference options available during the rest of 2023, […]

Evaluating the true ROI of a customer data platform means understanding how the technology improves key business metrics and enables working more efficiently. That’s why BlueConic commissioned Forrester Consulting to conduct a Total Economic Impact study that measures both the profit and operational efficiency gains that can be unlocked with BlueConic. On May 4th, guest […]

It’s ironic that B2B influencer marketing is getting more difficult as it gets more popular. In the ancient before times of 2017, it was as easy as dropping an email to a few well-known folks, asking for a quote or a quick interview, offering only goodwill and recognition in return.  Now that the B2B world […]

It’s ironic that B2B influencer marketing is getting more difficult as it gets more popular. In the ancient before times of 2017, it was as easy as dropping an email to a few well-known folks, asking for a quote or a quick interview, offering only goodwill and recognition in return.  Now that the B2B world […]

Enhancing Marketing Strategies with AI Assistance written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m talking about how AI tools could be used as research assistants to enhance their work, generate ideas, and create more […]

For some accounts, Meta has just updated its location targeting settings. What’s changed. In the past, Facebook’s default setting for targeting locations was “Living in or recently in this location.” This meant that without making any alterations to the settings, advertisers would reach individuals who either resided in the selected locations or had recently visited […]

Before we know it, B2B Ignite USA 2023 will be here. The anticipating for the event is building and are excited to share a sneak peek of the latest B2B marketing insights from Paul Roetzer, founder and CEO at Marketing AI Institute, who will be delivering a new presentation on the “Dawn of the Next-Gen […]

Before we know it, B2B Ignite USA 2023 will be here. The anticipating for the event is building and are excited to share a sneak peek of the latest B2B marketing insights from Paul Roetzer, founder and CEO at Marketing AI Institute, who will be delivering a new presentation on the “Dawn of the Next-Gen […]

Purchase a domain name from GoDaddy, an affordable registrar with over 500 top-level domains to choose from. Get a special discount for domain registration, web hosting, and more through GoDaddy.  A unique domain name is what sets your website apart from the billions of other sites on the internet. However, it’s more than an address […]

Weekend Favs April 29 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound […]