Author Archives: host2admin

SearchCap: Siri disappointment, link referrers & LiveRamp IdentityLink

SearchCap: Siri disappointment, link referrers & LiveRamp IdentityLink

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Siri disappointment, link referrers & LiveRamp IdentityLink appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

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Transactional vs. Promotional

Transactional vs. Promotional

Senders often approach our team with questions around “transactional” messaging. Sometimes our team receives email examples and are asked whether or not those messages can be sent off their transactional IP. Other times senders will try to “disguise” messages as transactional under the assumption that if they send it off their transactional IP then they […]

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SearchCap: Google redesign local panels, AdWords roadmap & artificial intelligence

SearchCap: Google redesign local panels, AdWords roadmap & artificial intelligence

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google redesign local panels, AdWords roadmap & artificial intelligence appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free […]

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The Rise of “The Quant” – How a Quantitative Analyst Can Improve Your Marketing Strategy

The Rise of “The Quant” – How a Quantitative Analyst Can Improve Your Marketing Strategy

It sounds like the premise for a new sci-fi flick: an advanced species, the Quants, arrive with incredibly deep knowledge on data from a variety of sources, and can test, manipulate and model it to confirm or disprove theories, allowing a far greater understanding of what makes people (and the decisions they make) tick. Except […]

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