A/B testing works… some of the time. Barely. A tiny bit. If you’re lucky. And when it does, a 1% increase to show to bosses and clients is what you’ll get. That’s a problem. Because how much time did that 1% cost you? How much effort did you exert chasing it? All that time and […]

White papers are often perceived as the more serious older sibling of the eBook. As such, it’s not uncommon for white papers to be—well, boring. But that doesn’t have to be the case. White papers are among most requested resource formats of B2B buyers. They should be in-depth, enlightening, and also: interesting. If not a […]

A Free Tool to Create Videos For Your Facebook Page This episode is presented by The Success Incubator – a brand new event I’m co-hosting this year for ProBlogger readers and online entrepreneurs. Today I’m announcing 3 great speakers – Pat Flynn, Kim Garst and Andrea Vahl (more details here). Save $50 with the coupon […]

 Something happened to social media recently. I don’t know exactly when things changed, but almost overnight, randomly scrolling through feeds became a lot less enjoyable. Flame-wars, bad news, fake news, worse news and anxiety-fueling comment sections meant that social media is no longer the escapism it once was. Along comes Binky counter all of that, creating […]

 The top startup accelerators have a history of seeing the future in ideas that sounded silly at the time. After all, who would have foreseen billion-dollar businesses based on renting your air mattress to strangers, or shopping for their groceries? So when prestigious accelerators invest around common themes, it’s worth taking note of what’s resonating. […]

Marketing Land’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market for paid search and other media campaign management platforms and the considerations involved in implementing this software into your business. This 50-page report… Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting […]

Google has moved the management location of Google Posts and the company hopes to expand Posts to more businesses and organizations. The post Google Posts for small businesses moves to Google My Business appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AMP, YP SEO product & PPC budgeting appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Big data is one of the most frequently discussed concepts in marketing today. While most marketers collect data, not all marketers consistently take action to improve their businesses based on data insights. In a study on UK businesses in the digital economy, it was discovered that only 18% of businesses relied on data and analysis […]