Author Archives: host2admin

Google CEO on SGE and Search evolution: ‘We’ll get it right’

The multibillion-dollar question right now is whether the Search Generative Experience (SGE) will blow up Google’s Search business model. Based on early testing, Google CEO Sundar Pichai is “confident” that won’t happen. “It’s important to us to connect users with what’s out on the web, and we are working deeply to make sure that continues […]

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How publishers can regain traffic and revenue with affiliate marketing

How publishers can regain traffic and revenue with affiliate marketing

Media companies and publishers play a pivotal role in affiliate marketing. They are in the position to wield significant influence, enhance search engine rankings and drive substantial revenue for businesses.  However, recent shifts in the industry have seen traditional publications lose their traffic, with smaller, newer players dominating Google’s top positions. I’ve worked with several […]

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B2B Marketing Expert Interview Series: Feeling B2B with Wil Reynolds #MPB2B

B2B Marketing Expert Interview Series: Feeling B2B with Wil Reynolds #MPB2B

Welcome back to our captivating journey through the full range of emotions in B2B marketing featured in our “Feeling B2B” series with MarketingProfs. Our series has been nothing short of enlightening, featuring thought leaders like Joe Pulizzi, Pam Didner, and Ahava Leibtag. Today, we’re excited to introduce our next luminary in the B2B marketing world […]

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