Google search antitrust trial updates: Everything you need to know (so far)

Google search antitrust trial updates: Everything you need to know (so far)

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. The U.S. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. These multibillion-dollar deals gave […]

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Google launches new AI tool to improve YouTube ad optimization

Google launches new AI tool to improve YouTube ad optimization

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Creative Guidance leverages AI to evaluate your content and offer best-practice feedback. For example, if critical information is […]

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