Influencer ad spend is now growing faster than traditional ad investment

Influencer ad spend is now growing faster than traditional ad investment

Influencer ad spend is accelerating faster than investment in traditional adverts. Brands were advised to consider adjusting their campaign strategies to align with the rising popularity of influencers after this finding was revealed in Insider Intelligence’s Influencer Marketing 2023 report. Why we care. As more businesses embrace influencer marketing, the way people consume ads is […]

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Elevate B2B Marketing News Weekly Roundup: Bigger B2B Budgets, Marketing AI Usage Study & Instagram’s Longer Reels

Elevate B2B Marketing News Weekly Roundup: Bigger B2B Budgets, Marketing AI Usage Study & Instagram’s Longer Reels

More than 50% of B2B marketers report bigger budgets 53 percent of B2B marketing managers have said that their organization’s marketing budget has been greater in 2023 than during 2022, with the most frequent budget increases coming to AI technologies, while social media marketing was seen as the most popular digital marketing strategy, according to […]

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