Monthly ArchivesMay, 2023 - Host2.us - Page 3

A real emphasis has been placed on the collection of first-party data. Pairing a first-party data strategy with a one-to-one marketing strategy will help your teams remain aligned to ensure messages are both targeted and personalized. This needs to happen from the very first interaction at the point of ingestion. Join data experts as they […]

Generative AI can be a powerful tool for creating images, but has 4 major drawbacks. Because of those, we see 4 strong use cases for marketers… Build your free WordPress website with Host2.us free hosting today!

It’s no secret that today’s B2B marketers are overloaded with information and need the best resources to help them navigate 2023’s higher expectations and fewer resources. We also know that many marketers are actively looking for more than basic how-to information — they want to be inspired, connected – and belong to something bigger. To […]

Our top recommendation for most people is Constant Contact because it offers the most value of any email marketing provider. Try Constant Contact free for 60 days, no credit card is required. Email is one of the most powerful marketing tools at your disposal. It can drive engagement, build relationships, and deliver a higher ROI […]

Paid search advertising and SEO are among the channels most likely to have reduced investment in 2023, according to Gartner’s latest CMO Spend and Strategy survey. But it’s not all bad news for search marketing. Search advertising. Although 26% of CMOs planned to reduce their investment in paid search, 40% of CMOs said they plan to […]

In the B2B world, influence isn’t determined by how you look in a bathing suit or how many exotic locales you can Instagram from. B2B influencers are subject matter experts, practitioners with a proven track record, and consultants with their finger on the pulse of a specific industry. It’s also trickier to find and engage […]

Weekend Favs May 20 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound […]

Instacart made $740 million in ad revenue in 2022, a 30% increase over 2021. Surging ad business. The Information reported: “The grocery-delivery firm’s ad revenue totaled about $740 million last year, up 30% from 2021, according to a person familiar with the matter. That’s a striking increase, given that the digital ad market was largely […]

Non-skippable ads are coming to YouTube Select on connected TV. This means that viewers will see one 30-second ad instead of two consecutive 15-second ads. Why we care. YouTube was the most popular U.S. video streaming platform in April and watch time increased, according to Nielsen. It remains to be seen whether a non-skippable 30-second […]

ChatGPT is now available as an iOS app. The app is free and offers all the features you’ll find on the web version. Why we care. ChatGPT has become an essential and popular tool for several SEOs, search marketers and content creators. Now you can use it whenever and wherever you want, all while maintaining […]