Daily ArchivesMay 22, 2023 - Host2.us

Paid search advertising and SEO are among the channels most likely to have reduced investment in 2023, according to Gartner’s latest CMO Spend and Strategy survey. But it’s not all bad news for search marketing. Search advertising. Although 26% of CMOs planned to reduce their investment in paid search, 40% of CMOs said they plan to […]

In the B2B world, influence isn’t determined by how you look in a bathing suit or how many exotic locales you can Instagram from. B2B influencers are subject matter experts, practitioners with a proven track record, and consultants with their finger on the pulse of a specific industry. It’s also trickier to find and engage […]