Monthly ArchivesDecember, 2022 - Host2.us - Page 9

Diversity is becoming a central conversation in the workplace, so employee resource groups are increasingly important. These groups create a safe space for employees from different genders, races, ages, and cultures to come together and raise awareness about their experiences. They also give people an opportunity to share any issues they are facing, both in […]

Why are B2B brands increasingly turning to influencer marketing? B2B influencer marketing is the business-oriented cousin to the B2C Instagram entertainment and lifestyle influencer. In B2B, some influencers go by creators, subject matter experts, industry experts, or other terms that disassociate them from the B2C influencer. Whichever term is used, B2B influencer marketing provides an […]

Weekend Favs December 3 written by Shawna Salinger read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. […]

If you’re still on the fence about whether or not video ads are a good idea for your brand, you shouldn’t be. Coming into 2023, it’s more important than ever to consider all platforms and ad types; and video advertising should be at the top of that list. Here are three reasons why you should […]

Oracle has invested significantly in developing innovative marketing automation solutions, and we’re pleased to share our recognition as a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms. Build your free WordPress website with Host2.us free hosting today!

Ever since Elon Musk took over as CEO of Twitter, there have been a lot of changes to the platform. Some people love it. Others are not so sure. Many marketers have even said their goodbyes to Twitter. As far as brands are concerned, many have left the platform or temporarily paused ads due to […]

Video marketing is not a “nice-to-have” marketing strategy anymore. It has become a digital marketing necessity for almost every business – from financial planners to physicians. If you haven’t jumped into the video-making pool yet, now is the time to take that plunge. Why? People love to watch videos. No matter what type of business you have, […]

Changes to B2B ecommerce coming fast [SURVEY DATA] B2B executives expect eCommerce revenue to grow from 20 percent to 31 percent during 2023, while in 2021 digital-first B2B buyers said that they utilized 10 separate sales channels, up from 7.5 in 2020 — two of several findings of interest to B2B marketers contained in newly-published […]

Deciding between ASO vs. PEO is one of the many decisions you need to make when you’re looking to outsource your HR functions. Each option has its own advantages and disadvantages, making one more suitable than the other for certain situations. An administrative services organization (ASO) doesn’t sponsor your benefits plans or remit your taxes […]

Google Analytics 4 (GA4) now has two new metrics available in Explorations and Reporting Customization. Google Analytics Product Manager Carly Boddy tweeted about the two new updates yesterday. Excited to share we have two new metrics available in both Explorations and Reporting Customization in #GA4; Views per Session, and Average Session Duration — Carly Boddy […]