Google Ads updates in 2022: The good, the bad, the jury’s still out

Google Ads updates in 2022: The good, the bad, the jury’s still out

In 2022, Google made several announcements, updates, and not-so-subtle nudges that shifted the paid search landscape. (Google’s announcement page is a helpful and relatively objective compendium.) This article will break down:  The major moves from the past 12 months. How they impact paid search marketers. What they mean for the future of Google Ads. A […]

Read More »
Elevate B2B Marketing News: B2B Marketing Budgets Rising, Thought Leadership’s Growing Role, Instagram’s New Notes, & Influencer Spending Climbs

Elevate B2B Marketing News: B2B Marketing Budgets Rising, Thought Leadership’s Growing Role, Instagram’s New Notes, & Influencer Spending Climbs

Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023 41 percent of marketers have said that they plan to increase their influencer marketing spending in 2023, with 34 percent of B2B marketers having noted that they plan to increase overall marketing budgets — two of several findings of interest to digital marketers contained […]

Read More »