Google updates ad policies to allow more CBD promotions

On January 20, 2023, Google will update its Dangerous Products and Services and Healthcare and Medicines ads policies to allow for the promotion of FDA-approved pharmaceuticals containing cannabidiol (CBD) and topical, hemp-derived CBD products with THC content of 0.3% or less in California, Colorado, and Puerto Rico.  Why we care. If you’re a brand or advertiser for CBD […]

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GA4 now lets you recreate Universal Analytics audiences, and personalize the Home page

GA4 now lets you recreate Universal Analytics audiences, and personalize the Home page

GA4, everyone’s favorite new Google Google Analytics product, will now let you use the Migrator for Google Analytics Google Sheets add-on tool to recreate many of your Universal Analytics properties into a GA4 property. You can also personalize the content on your home page to make what’s shown more relevant. Let’s take a look. Why […]

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