Webinar: Drive smarter engagement across the customer journey by Cynthia Ramsaran

Webinar: Drive smarter engagement across the customer journey by Cynthia Ramsaran

Customers have grown to expect tailored, timely offerings and marketers are challenged with delivering these real-time, personalized experiences to respond to their needs. As a result of this shift, enterprises are leveraging customer-centric strategies to drive smarter engagement across the full customer journey, capture revenue opportunities and foster long-term loyalty. Those that are truly succeeding […]

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How To Start an Employee Resource Group in 8 Simple Steps

How To Start an Employee Resource Group in 8 Simple Steps

Diversity is becoming a central conversation in the workplace, so employee resource groups are increasingly important. These groups create a safe space for employees from different genders, races, ages, and cultures to come together and raise awareness about their experiences. They also give people an opportunity to share any issues they are facing, both in […]

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20+ Reasons B2B Brands Are Increasingly Moving To Influencer Marketing

20+ Reasons B2B Brands Are Increasingly Moving To Influencer Marketing

Why are B2B brands increasingly turning to influencer marketing? B2B influencer marketing is the business-oriented cousin to the B2C Instagram entertainment and lifestyle influencer. In B2B, some influencers go by creators, subject matter experts, industry experts, or other terms that disassociate them from the B2C influencer. Whichever term is used, B2B influencer marketing provides an […]

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