Monthly ArchivesNovember, 2022 - Host2.us

Last month, we introduced our all new podcast, Elevate B2B, with the goal of elevating the B2B industry. The show features conversations that inform, include and inspire the best of B2B marketing. Each episode will feature insights from a B2B marketing leader having a conversation with our very own Lee Odden. The Elevate B2B Marketing […]

Your B2B audience is full of avid TV watchers. In the days of linear television, it was nearly impossible (and very expensive) to target them accurately, which meant the TV screen was virtually off-limits for B2B marketers. Now, Connected TV has entered the scene, with digital roots and third-party data providers that allow for precision […]

Simple Lessons In Never Giving Up written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Martha McSally In this episode of the Duct Tape Marketing Podcast, I interview Martha McSally. Martha is a compelling example of overcoming adversity and fear to achieve extraordinary feats. Losing her dad at the age of […]

The best way to form an LLC for the majority of our readers is ZenBusiness because of its low price and straightforward process. Register your LLC in any state starting at $49 plus state fees. Limited liability companies (LLCs) are a popular option for entrepreneurs nationwide. Unlike other types of business structures, LLCs can be […]

As B2B marketers around the world embrace the holiday season and the push to 2023, the B2B marketing industry continues to offer growth and shifts that sometimes happen so fast that they are difficult to fully appreciate. For more than two decades, TopRank Marketing has been honored to help a wide variety of the world’s […]

As 2022 winds down, marketers are being asked to focus on efficiency and “do more with less.” The most successful have leveraged tools such as calculated metrics, artificial intelligence and real-time insights. In this webinar, learn how a financial institution with over 21 million active customers connects its customer data, segments audiences faster and delivers […]

Twitter has just launched new ad targeting options, including a new ‘Conversions’ objective they originally announced back in August. The new ‘Conversions’ objective. Advertisers are now able to focus their ad campaigns on those users who are most likely to take specific actions. Previously, Twitter advertisers were able to optimize campaigns to focus on clicks, […]

How can B2B marketers put the old adage of focusing on what you can control to the best use, and why will 2023 be an important year to boost efficiency with better focus? We’ve all heard the saying that it’s better to focus on those things that you can truly play a part in changing […]

Employee monitoring is a tricky topic. From questions of ethics and legality to whether or not employee monitoring is beneficial, there’s a lot to unpack. If you’re considering implementing tools to track your employees’ productivity and safety at work, you’ve come to the right place. This guide will show you why you need an employee […]

When you want to keep your employees engaged and motivated with an employee incentive program, 15Five can help you track it. You can try 15Five for 14 days with a free trial account. When employees feel that they have value and that management appreciates them, production tends to be better. Incentivized employees tend to be […]