Webinar: 5 Ways to make CX drive conversions and revenue by Cynthia Ramsaran

Webinar: 5 Ways to make CX drive conversions and revenue by Cynthia Ramsaran

Online purchasing is booming. During the last five years, the marketplace has grown exponentially as a share of global retail revenue. Consumers are online, and their expectations are shifting. They’re looking for shopping experiences personalized to their wants and needs. Brands that deliver real-life experiences through rich media–shoppable videos, real-time customization, user-generated content and more–will […]

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What Is the Difference Between Copywriting vs Content Writing?

What Is the Difference Between Copywriting vs Content Writing?

Have you been using these two interchangeably? You’re doing your business a disservice. Copywriting and content writing are two very different skill sets, but both are essential for a successful marketing strategy. Copywriters are responsible for creating effective copy—the text on your website that converts browsers into buyers. These are the words you see in […]

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