Monthly ArchivesMay, 2022 - Host2.us - Page 9

What strategic lessons can today’s B2B marketers gain from taking a new look at the original classic word game Scrabble? With word games more popular than ever thanks to the runaway success of Wordle and its offshoots, it’s the perfect time to reach into the bag of letters and uncover some of the important marketing […]

We earthlings are always searching for a sense of belonging. That’s right, even in marketing. Who knew?  Whether you’re new to a marketing role, still getting your foot through the door, or a master of the game—the forever-changing nature of the marketing world can get downright exhausting and, at worst, lonely. No matter how you […]

Are your sales and marketing teams aligned? Or are they working in silos, with only a vague understanding of what the other team is doing? If your sales and marketing teams aren’t working well together, you’re not alone. According to LinkedIn, 93 percent of sales and marketing professionals say their company has issues with alignment, […]

Google has added a new help document named valid page metadata that talks about how Google can process invalid or inconsistent HTML with the issues around invalid markup. Google also updated its help document on title links with a new section on “no clear main headline” in the troubleshooting section. Valid page metadata help document […]

7 Steps to Tame the Marketing Chaos written by Sara Nay read more at Duct Tape Marketing How to Tame the Marketing Chaos… What’s wrong with small business marketing today? I’ve spent years in the business world, and these are some of the most common statements I hear from struggling business owners and entrepreneurs trying […]

Programmatic advertising platforms solve a problem for both publishers and advertisers. For publishers, they help maximize advertising revenues by auctioning ad space to millions of advertisers worldwide. For advertisers, they expand reach and leverage data to target very specific audiences. When done well, this means more profit for both groups, and who doesn’t like that? […]

Google has updated its Google Business profile guidelines page under the “guidelines for chains, departments & individual practitioners” to allow virtual food brands to be listed with “conditions.” One of the more popular virtual food brands is MrBeast Burgers, a popular YouTube creator has deals with local burger shops to sell his own branded burgers […]

Have you seen Everything Everywhere All at Once? It’s a must-watch for everyone, but especially B2B marketers. The movie tells a simple story about healing generational trauma. But it does so using multiverse travel, kung fu fighting, a truckload of googly eyes, and much more. Simply put, it’s awesome. You have to admire the bravery […]

Weekend Favs May 7 written by Shawna Salinger read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound […]

What are universal control groups? See how sending a campaign to one group and not another sharpens your marketing measurements. Build your free WordPress website with Host2.us free hosting today!