Accelerate customer journey automation with this CDP roadmap

Accelerate customer journey automation with this CDP roadmap

Leading companies are focused on creating stronger customer experiences that span multiple channels and feel cohesive and meaningful to end-users. But many teams struggle to effectively combine legacy tools and emerging technologies required to build effective omnichannel experiences. Autodesk partnered with ActionIQ to develop a future-proof stack that would empower a self-service approach to achieving […]

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LinkedIn changing feed, will show less low-quality content, polls

LinkedIn is now reducing the visibility of several types of content in its feed, including polls and engagement bait. Here’s what LinkedIn announced it is changing.  Less “low-quality content.” Any posts that explicitly ask for or encourage engagement, such as comments or reactions, will have less visibility in the feed. LinkedIn said users find these […]

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Google removing support for some video and image sitemap extension tags

On August 6, 2022, Google will no longer support some video and image sitemap extension tags. Gary Illyes from Google said it is removing support for those sitemap extension tags to simplify sitemap extensions and to help “reduce complexity of your codebases” by making sitemaps “less cluttered in general.” What is being removed. The following […]

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B2B Marketing News: Shifting B2B Buying Behavior, Rising Hybrid B2B Sales, MarTech Landscape Report, & LinkedIn’s Record Engagement

B2B Marketing News: Shifting B2B Buying Behavior, Rising Hybrid B2B Sales, MarTech Landscape Report, & LinkedIn’s Record Engagement

B2B marketers adjust to shifts in buyer behavior 83 percent of B2B marketing leaders have said that brand purpose was important to new buyers, while meeting the challenges of changing buying behaviors was seen as the top priority in the next year — two of several findings of interest to B2B marketers contained in newly-released […]

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