How to Use Guerrilla Marketing in Paid Social Ad Strategy

How to Use Guerrilla Marketing in Paid Social Ad Strategy

For many years, traditional marketing offered brands the choice of print, TV, or radio advertising if they wanted to get the word out about a new product or initiative. By the 1980s and 1990s, as advertisements flooded all media channels, companies began to realize standing out would require offering something different. Consumers started seeing brand interactions […]

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How to Optimize Your VOIP Network

How to Optimize Your VOIP Network

With workforces going remote, business owners are facing unique challenges concerning team and client communication. This distributed model needs a more careful reorganization of your phone system construction, along with an additional security layer since most of your business communication will happen over unmanaged home networks. Situations like this are precisely where Voice over Internet […]

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With a higher IPO valuation, is Bumble aiming for Match.com’s revenue multiple?

With a higher IPO valuation, is Bumble aiming for Match.com’s revenue multiple?

The IPO frenzy is not letting up, Bumble informed the world this morning. Per a new SEC filing, the dating company raised its target IPO price range, indicating that its previous attempt to quantify its per-share value was an undershoot. This means we’ll need to calculate a host of new valuations and revenue multiples for the […]

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