How Successful B2B Marketers Integrate Influence in the Marketing Mix

How Successful B2B Marketers Integrate Influence in the Marketing Mix

Influencer Marketing is a fast growing discipline for B2B marketers and while many brands view it as a stand alone tactic, mature marketers realize that influence can play a role across the customer lifecycle in virtually any business communication, content type or publishing channel. There’s plenty of evidence to show that business customers do not […]

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5 creator economy VCs see startup opportunities in monetization, discovery and much more

5 creator economy VCs see startup opportunities in monetization, discovery and much more

Everyone knows YouTubers and other creators are popular with internet users of all ages. But today, these influencers also have real businesses powered by a range of software tools and service providers who help weave videos, pictures, clips, memes and other types of content into sustainable success. The pandemic added fuel to existing trends pushing […]

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