Top Innovations of 2020 for Oracle Content Management

Top Innovations of 2020 for Oracle Content Management

2020 is officially hindsight. The year brought forth so many changes in nearly every aspect of our lives and those changes came pretty rapidly. Technology was no exception as more and more businesses accelerated digital customer experience enhancements to better serve their customers during the pandemic.  To help our customers meet their goals, we released […]

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Trump circumvents Twitter ban to decry ‘unprecedented assault on free speech’

Trump circumvents Twitter ban to decry ‘unprecedented assault on free speech’

Following a comprehensive ban from Twitter and a number of other online services following last week’s assault on the Capitol by his followers, President Trump managed to put out a tweet in the form of a video address touching on the “calamity at the Capitol”… and, of course, his deplatforming. In the video, Trump instructs […]

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5 Unconventional Sources of Customer Feedback for B2B Marketers

5 Unconventional Sources of Customer Feedback for B2B Marketers

Are you wondering whether you’re missing valuable customer feedback because you’re just not looking in the right places? Our digital landscape today offers a wide array of well-used standard methods for B2B marketers to collect customer feedback, with just a few including: Monitoring Social Media Activity Customer Experience Surveys Feedback Forms Website Data Analysis Customer […]

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What Is CDP?

What Is CDP?

Research done by Ascend2 and Research Partners found that in terms of data-driven marketing objectives 51% of marketers viewed the ability to make more decisions based on data analysis as a top priority. Customer data platforms (CDPs) aid in this. The CDP Institute defines a customer data platform is “packaged software that creates a persistent, unified customer […]

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