How Corporate Branding Translates Into Actual Sales

How Corporate Branding Translates Into Actual Sales

When you hear the phrase corporate branding, you might think of industry titans—car companies, ubiquitous hotel chains, and fast food arches.   Despite this association, corporate branding applies to businesses of all sizes, not just the giants with unlimited marketing budgets. To better understand the role corporate branding plays, I’ve broken down the impact of […]

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Top Innovations of 2020 for Oracle Content Management

Top Innovations of 2020 for Oracle Content Management

2020 is officially hindsight. The year brought forth so many changes in nearly every aspect of our lives and those changes came pretty rapidly. Technology was no exception as more and more businesses accelerated digital customer experience enhancements to better serve their customers during the pandemic.  To help our customers meet their goals, we released […]

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