Marketers Stand Together: 8 crucial conversion optimization lessons from MarketingExperiments videos in 2020

Marketers Stand Together: 8 crucial conversion optimization lessons from MarketingExperiments videos in 2020

This article was originally published in the MarketingExperiments email newsletter. A new year. New hopes. New aspirations. And new marketing goals. To power you with the insights you need to hit those goals, let’s look back at a four-letter word (well, technically four-number word, but you get the idea) – 2020. The year 2020 could […]

Read More »
How the Most Successful B2B Marketers Approach Influencer Marketing in 2021

How the Most Successful B2B Marketers Approach Influencer Marketing in 2021

According to the 2020 State of B2B Influencer Marketing Report, 96% of B2B marketers that engage influencers consider their program to be successful and 90% expect their budget for influencer marketing to increase or stay the same over the next 12 months. Why the confidence? 77% of marketers say their prospective customers rely on advice […]

Read More »
5 Reasons You Should Have a Content Management System

5 Reasons You Should Have a Content Management System

To organize content creation, publishing, and analysis, many companies use what’s known as a Content Management System (CMS). There are many but one of the most well-known is WordPress, but others include Joomla, HubSpot, Wix, Drupal, Magento, and SquareSpace.  What content management systems do A content management system gives you the tools to put content—written […]

Read More »