How Twitter is handling the 2021 US presidential transition

How Twitter is handling the 2021 US presidential transition

Twitter has set out its plans for US Inauguration Day 2021, next Wednesday, January 20, when president-elect Joe Biden will be sworn into office as the 46th US president and vice president-elect Kamala Harris will become VP. “This year, multiple challenging circumstances will require that most people experience this historic ceremony virtually,” the social media […]

Read More »
B2B Marketing News: Top B2B Content Barriers Study, Google Adds New My Business Data, Top Posting Times Report, & Tech Spending On The Rise

B2B Marketing News: Top B2B Content Barriers Study, Google Adds New My Business Data, Top Posting Times Report, & Tech Spending On The Rise

The Top Barriers to Creating Great B2B Content [Study] Workload, resources, interference and changing priorities rank as the leading obstacles faced by B2B content marketers, according to recently-released survey data of interest to digital marketers. MarketingProfs Google My Business launches new performance reporting Google has added new performance reporting features to its Google My Business […]

Read More »
How Corporate Branding Translates Into Actual Sales

How Corporate Branding Translates Into Actual Sales

When you hear the phrase corporate branding, you might think of industry titans—car companies, ubiquitous hotel chains, and fast food arches.   Despite this association, corporate branding applies to businesses of all sizes, not just the giants with unlimited marketing budgets. To better understand the role corporate branding plays, I’ve broken down the impact of […]

Read More »