Virtual social network IMVU raises $35M from China’s NetEase and others

Virtual social network IMVU raises $35M from China’s NetEase and others

The line between social networking and gaming is increasingly blurring, and internet incumbents are taking notice. NetEase, the second-largest gaming company in China behind Tencent, is among a group of investors who just backed IMVU, an avatar-focused social network operating out of California. Menlo Park-based Structural Capital among other institutions also joined in the strategic […]

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Why the Convergence of Adtech and Martech Matters to Digital Marketers in 2021

Why the Convergence of Adtech and Martech Matters to Digital Marketers in 2021

The year 2020 showed that digital marketers must strive to be nimble and have the ability to quickly adapt their marketing strategies. This will enable them to win over new customers and build stronger and longer-lasting relationships. An integration of adtech and martech can help get marketers there.  New challenges in creating seamless customer journeys […]

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