10 Expert Pointers To Create Better B2B Content With Authentic Influence

10 Expert Pointers To Create Better B2B Content With Authentic Influence

How does authentic content help drive better customer experience? And how does influence help optimize B2B content marketing performance? Both of these are important questions for today’s B2B marketers heading into the uncertainty of 2021, where we face falling organic social reach and declining brand trust. To help guide the way we have gathered together […]

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How to Optimize a Lead Scoring Model with More Intelligence

How to Optimize a Lead Scoring Model with More Intelligence

RelationshipOne spoke with Hannah Kranich, Director of Demand Generation at Dow, on episode 76 of the Inspired Marketing Podcast. The conversation entailed how B2B marketers can improve lead scoring by adding more intelligence to it. The right person at the right company with the right message Lead management involves three major steps: identifying potential leads; […]

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