Twitter brings its Stories feature, Fleets, to Japan

Twitter brings its Stories feature, Fleets, to Japan

Twitter’s own version of Stories, which it calls “Fleets,” have arrived in Japan. The new feature allows users to post ephemeral content that automatically disappears after 24 hours. Though Fleets previously launched in Brazil, India, Italy and South Korea, Japan is notably Twitter’s second largest market, with some estimated 51.9 million users. It’s also second […]

Read More »
7 Keys To Successful B2B Influencer Marketing #MPB2B

7 Keys To Successful B2B Influencer Marketing #MPB2B

MarketingProfs educational content director Kerry O’Shea Gorgone kicked off an insightful #MPB2B Forum 2020 session with our CEO Lee Odden exploring B2B influencer marketing, “New Research: How to be Successful With Influencer Marketing.” Lee began by explaining that when it comes to B2B influencer marketing, to create and maintain a successful program you’ve got to […]

Read More »
Why Smart Digital Marketers Measure the Performance of Each Creative Asset

Why Smart Digital Marketers Measure the Performance of Each Creative Asset

Smart digital marketers love measurement. We measure anything that can be measured—page views, bounce rate, email clickthrough, average order value, twitter mentions, and just about anything else that can help us gauge the effectiveness of a marketing campaign. After all, if you can’t measure it – then how are you going to improve it? So […]

Read More »