Google, Facebook and Twitter threaten to leave Pakistan over censorship law

Google, Facebook and Twitter threaten to leave Pakistan over censorship law

Global internet companies Facebook, Google and Twitter and others have banded together and threatened to leave Pakistan after the South Asian nation granted blanket powers to local regulators to censor digital content. Earlier this week, Pakistan Prime Minister Imran Khan granted the Pakistan Telecommunication Authority the power to remove and block digital content that pose […]

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B2B Marketing News: Digital Marketing Priorities, Ultimate CX, B2B Burnout, The Power of Podcasting

B2B Marketing News: Digital Marketing Priorities, Ultimate CX, B2B Burnout, The Power of Podcasting

Where Do Digital Marketers’ Priorities Lie for the Year Ahead? Digital marketers have a clear vision of their priorities though some are working with less marketing resources than others, according to Altimeter’s State of Digital Marketing report for 2020. The report highlights that organizations are either cutting costs as a response to the financial uncertainties […]

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How Influencer Marketing Is Changing in 2020

How Influencer Marketing Is Changing in 2020

Ten years ago, you’d be forgiven for thinking that influencer marketing was just another buzzword—another flash-in-the-pan phenomenon in an already crowded digital advertising market. Nowadays, however, it’s abundantly clear that influencer marketing is big business and here to stay. Statistics on the industry back this up. Recent surveys indicate that 39% of marketers plan to […]

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