Inside Influence: Jen Holtvluwer from Spiron on Award Winning B2B Influencer Marketing

Inside Influence: Jen Holtvluwer from Spiron on Award Winning B2B Influencer Marketing

When we conducted our research for the 2020 State of B2B Influencer Marketing Report, we found what the most successful B2B marketers have in common. They: Have a Documented Influencer Marketing Strategy Engage in Always-On Influencer Engagement Have a Centralized Influencer Program Use Software to Identify Influencers Rely on Experts and Analysts Use Blogs as […]

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3 Ways Retailers Can Leverage Loyalty Programs for Growth

3 Ways Retailers Can Leverage Loyalty Programs for Growth

This is a syndicated post, view the original post here   Over the years, the concept of brand loyalty hasn’t changed, but a brand’s approach to customer loyalty and retention has. Customer loyalty is shifting to brands that deliver exceptional customer experiences using more relevant personalization. Whether a brand interaction occurs online, in-app, in-store, over […]

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