Accelerating Oracle Eloqua Email Creation with Content Blocks

Accelerating Oracle Eloqua Email Creation with Content Blocks

Exceptional marketing comes down to two things: quality and speed: Quality: We live in the era of exceptional marketing experiences, and customers expect hyper relevance and value from every interaction.  Speed: The customer expects the right experience when they are ready—not tomorrow, not next week, and not when they eventually talk to a sales rep. […]

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B2B Marketing News: Biggest B2B Differentiators Study, Facebook Buys Giphy, LinkedIn Prepares Stories, & Facebook’s New Video Chat

B2B Marketing News: Biggest B2B Differentiators Study, Facebook Buys Giphy, LinkedIn Prepares Stories, & Facebook’s New Video Chat

B2B Decision-Maker Survey: COVID-19’s Impact on Marketing, Buying, and Sales 65 percent of enterprise B2B buyers now view online interactions as being more important than traditional vendor conversations, one of several findings of interest to digital marketers contained in newly-released U.S. B2B pandemic response survey data. MarketingProfs Facebook just bought Giphy Facebook has acquired popular […]

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How Do Social Media Marketing and Blogging Go Hand-in-Hand?

How Do Social Media Marketing and Blogging Go Hand-in-Hand?

When creating a marketing strategy for your company, it’s common practice to create separate strategies for different channels. For example, your marketing strategy most likely has different areas of focus around email marketing, blogging, social media marketing, and search marketing.  However, to maximize the results from your digital marketing efforts, it’s important to understand how […]

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Facebook makes big remote work moves with plan for new hubs in Dallas, Denver and Atlanta

Facebook makes big remote work moves with plan for new hubs in Dallas, Denver and Atlanta

In a live-streamed town hall, Mark Zuckerberg gave an overview for what he expects in the near future as Facebook pursues accommodations to keep workers productive and safe during the COVID-19 crisis. The move comes as large tech companies reassess the viability of their iconic Silicon Valley campuses, now empty as the pandemic keeps most […]

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Marketers and Developers Can Now Collaborate on Server-Side Campaigns

Marketers and Developers Can Now Collaborate on Server-Side Campaigns

Check out our on-demand webinar to learn more about server-side user interface (UI) and testing capabilities in Oracle Maxymiser.  While most businesses use client-side approaches for A/B testing and personalization, there are a growing number of businesses opting for server-side to test and personalize content. The culture around testing and personalization has evolved as more […]

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