9 Tips for Creating an Effective Webinar

9 Tips for Creating an Effective Webinar

Amid the COVID-19 crisis, marketing organizations are having to find ways to engage with their customers and prospects without the use of in-person seminars, workshops, and conferences.  Digital channels and technology have one answer: webinars. These online events only require Internet access, a device for viewing, and a video conferencing service provider. Because of this, […]

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GDPR vs CCPA: Social Listening and Sentiment Learnings

GDPR vs CCPA: Social Listening and Sentiment Learnings

The consumer privacy landscape has changed dramatically over the past few years. First, the General Data Protection Regulation (GDPR) went into effect in 2018, giving European Union citizens more privacy rights and limiting businesses’ ability to collect, share, and sell consumer data without permission. Then, the California Consumer Privacy Act (CCPA) was passed that same […]

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Break Free B2B Marketing: “Webinerd” Mark Bornstein of ON24 on Dialing In Digital Experiences

Break Free B2B Marketing: “Webinerd” Mark Bornstein of ON24 on Dialing In Digital Experiences

Like many other digital experiences, the webinar has traditionally been viewed as a means to an end: Create something that seems valuable to your audience, and use it as a vehicle to acquire contact information for lead generation purposes. But marketers like Mark Bornstein take a different angle: What if we view the webinar itself […]

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