Monthly ArchivesMay, 2020 - Host2.us - Page 5

Exceptional marketing comes down to two things: quality and speed: Quality: We live in the era of exceptional marketing experiences, and customers expect hyper relevance and value from every interaction.  Speed: The customer expects the right experience when they are ready—not tomorrow, not next week, and not when they eventually talk to a sales rep. […]

Why you should continue to test and adjust messaging as customer needs and behaviors shift. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

The current environment is spurring a resurgence of voice calls — a medium ripe with potential for analysis and insights. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

As the customer experience bar keeps being raised, marketing automation can help brands differentiate themselves with relevant messaging. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

B2B Decision-Maker Survey: COVID-19’s Impact on Marketing, Buying, and Sales 65 percent of enterprise B2B buyers now view online interactions as being more important than traditional vendor conversations, one of several findings of interest to digital marketers contained in newly-released U.S. B2B pandemic response survey data. MarketingProfs Facebook just bought Giphy Facebook has acquired popular […]

The brand’s martech leader Athan Billias says Yamaha uses data to connect with customers on an emotional level. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

When creating a marketing strategy for your company, it’s common practice to create separate strategies for different channels. For example, your marketing strategy most likely has different areas of focus around email marketing, blogging, social media marketing, and search marketing.  However, to maximize the results from your digital marketing efforts, it’s important to understand how […]

In a live-streamed town hall, Mark Zuckerberg gave an overview for what he expects in the near future as Facebook pursues accommodations to keep workers productive and safe during the COVID-19 crisis. The move comes as large tech companies reassess the viability of their iconic Silicon Valley campuses, now empty as the pandemic keeps most […]

One of the biggest technology takeaways of the last couple of months has been that organizations need confident, wide-ranging digital strategies to stay afloat, and Facebook — in its wider bid to build products to serve businesses — is taking note. In the same week that the social network doubled down on business tools for […]

Check out our on-demand webinar to learn more about server-side user interface (UI) and testing capabilities in Oracle Maxymiser.  While most businesses use client-side approaches for A/B testing and personalization, there are a growing number of businesses opting for server-side to test and personalize content. The culture around testing and personalization has evolved as more […]