Four Ways to Optimize the Marketing Performance of a B2B Influencer Program

Four Ways to Optimize the Marketing Performance of a B2B Influencer Program

Uncertainty for some is opportunity for others. While much is being said about changes in influencer marketing approach and B2C influencers losing work at scale because events are now cancelled and industries like retail, travel and hospitality have been disrupted due to COVID-19, consumer behavior has decidedly shifted towards digital experiences. While in-person events have […]

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3 Leadership Takeaways from My First 30 Days at Oracle During the COVID-19 Crisis

3 Leadership Takeaways from My First 30 Days at Oracle During the COVID-19 Crisis

The original plan for my first day at Oracle was to be in Chicago for the Modern Customer Experience conference on March 23. Instead, because of COVID-19 and shelter-in-place mandates, I began my new role from my home in Atlanta.   Onboarding as a new member of the marketing team under these circumstances was unlike anything I've ever […]

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The Best ERP Software

The Best ERP Software

Enterprise resource planning (ERP) software was initially created for large organizations to manage their entire operation within a single system. It includes features like CRM, human resources, accounting, supply chain management, and more. But today, with the deployment of cloud-based software and SaaS, ERP solutions can be used by businesses of all different shapes and […]

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