B2B Marketing News: Top Enterprise Firm Challenges, What B2B Buyers Want, Mobile Ad-Buy Shift, & LinkedIn’s Content Trends

B2B Marketing News: Top Enterprise Firm Challenges, What B2B Buyers Want, Mobile Ad-Buy Shift, & LinkedIn’s Content Trends

What B2B Buyers Want From Tech Vendors Right Now 55 percent of B2B buyers say it’s appropriate for marketing efforts to continue during these challenging times, and 53 percent are presently in the market for B2B products and services, with most of those having recent new purchasing interests, according to newly-released survey data. MarketingProfs Programmatic […]

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Twitter screens Trump’s Minneapolis threat-tweet for glorifying violence

Twitter screens Trump’s Minneapolis threat-tweet for glorifying violence

After applying a fact-checking label Tuesday to a misleading vote-by-mail tweet made by U.S. President Donald Trump, Twitter is on a roll and has labeled another of the president’s tweets — this time screening his words from casual view with what it calls a “public interest notice” that states the tweet violated its rules about glorifying […]

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“What’s a good conversion rate for my landing page?” [New AI-Backed Research]

“What’s a good conversion rate for my landing page?” [New AI-Backed Research]

Imagine you’re an ecommerce business using landing pages to sell sweaters for miniature pigs. Recently, you’ve done a round of A/B testing—adding a little more oink to your calls to action, let’s say—and tweaked your social ad targeting to reach the hardcore piggy people on Instagram.  After all your optimization efforts, your landing pages now […]

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Oracle Named a Leader in The Forrester Wave™: Email Marketing Service Providers, Q2 2020

Oracle Named a Leader in The Forrester Wave™: Email Marketing Service Providers, Q2 2020

There is always a level of satisfaction in being identified a Leader by an unbiased industry expert.  We feel very honored to be named a Leader in The Forrester Wave™: Email Marketing Services Providers, Q2 2020. The pride associated with this leadership status as a leader is amplified because our customers were central to our […]

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Oracle Named a Leader in Gartner’s 2020 Magic Quadrant for Multichannel Marketing Hubs

Oracle Named a Leader in Gartner’s 2020 Magic Quadrant for Multichannel Marketing Hubs

Gartner named Oracle a Leader in their 2020 Magic Quadrant for Multichannel Marketing Hubs for the third time since the report’s inception three years ago. For the report, Gartner analyzed 19 vendors across 15 different Evaluation criteria based on Ability to Execute and Completeness of Vision. We believe this evaluation recognized the continued strength of […]

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