COMING SOON: The Power of Perceived Value – Discover how a well-marketed banana and a roll of tape produced a windfall

COMING SOON: The Power of Perceived Value – Discover how a well-marketed banana and a roll of tape produced a windfall

You may have heard recent headlines about the Italian artist who duct-taped a banana to a gallery wall in Miami, and it sold for $120,000. So what happened in the mind of the buyer that produced the shift in the perceived value? Some pretty darn good marketing. Watch this brief 2-minute video as optimization expert […]

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What You Can Learn from Competitive Research to Improve B2B Content Marketing Performance

What You Can Learn from Competitive Research to Improve B2B Content Marketing Performance

Pablo Picasso famously said: “Good artists borrow; great artists steal.”  Except that he probably didn’t come up with that zinger on his own. It’s been attributed to everyone from Mark Twain to TS Eliot.  Which proves the point: For memorable content, steal what you can and make it your own. Your content is competing for […]

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Twitter will now preserve JPEG quality for photo uploads on the web

Twitter will now preserve JPEG quality for photo uploads on the web

Twitter is changing the way it processes uploaded images, and the new way of doing things will be much-appreciated by any photographers sharing their work on the platform. Twitter engineer Nolan O’Brien shared that the platform will now preserve JPEG encoding when they’re uploaded via Twitter on the web, instead of transcoding them, which results […]

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Microelements: The Marketing/CX Muscle You Didn’t Know You Needed

Microelements: The Marketing/CX Muscle You Didn’t Know You Needed

When people interact with brands, it’s because they want something—either to learn something, do something, buy something, or go somewhere.  A marketer’s reason for being is to find out what people want and demonstrate that their brand can make it happen. Take yourself for example. You’re reading this blog post because you’re searching for new […]

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