Break Free B2B Series: Jon Miller on How ABM Can Help Marketers Keep Their ‘Ship’ Together

Break Free B2B Series: Jon Miller on How ABM Can Help Marketers Keep Their ‘Ship’ Together

Do you know that account-based marketing (ABM) is like spearfishing? Or that effective ABM requires sales and marketing departments to act like a unified soccer team? Or have you heard that some say B2B marketing may be heading for a shipwreck? These were just some of the great analogies that Jon Miller, CEO and co-founder […]

Read More »